Make Market Research Survey Work
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The condom industry is a rather special industry in China as well as market might be split up into two parts. The first part is government procurement. The Chinese government purchases about 2 billion condoms free of charge distribution each year, which are employed for family planning and prevention against venereal diseases. This section of the information mill purchased through the governments at all levels from designated enterprises. There were 15 designated enterprises in China this season. Although the condoms purchased by the Chinese government are in large volumes, their average unit prices are minimal with only CNY 0.15-0.50 per piece.
The market outside government procurement belongs to commercial condom market. This a part of market suffers fiercer competition. There exist many condom brand enterprises in China. Its number reaches over 200. Most of these enterprises do not produce condoms plus they sell the condoms after packing through domestic order or b procurement of imported condoms in large quantities. The market price of condoms purchased in Chinese commercial condom market really was CNY 0.50-20 per piece. In 2010, the market industry reached the dimensions that could reach over CNY 5 billion with higher profit margin, that has been the spot of competition among enterprises.
Though product companies are aware that they must be always linked to their audience as well as other prospective customers, so that they can be in advance of their competitors and also other requirements, there are not many who lacks efficient procedures to produce frequent, unfiltered, high-value customer research interactions with all the purchasing sections. This continuous collaboration helps the enterprises to build up predictable figures about the user needs and is also further able to keep a tab for the customer trends. This becomes a lot more necessary for the ecommerce enterprises should they be about to make use of innovative ecommerce solutions.
